Its on Prime
Prime brings you closer to what you care about through exclusive value and experiences, personalized selection, and seamless convenience. A new brand positioning, tagline and creative approach for Amazon Prime globally.
In partnership between the internal brand design team, PV brand team and WK London (Campaigns).
CCO Jo Shoesmith
GCD Chris See & Chris Whitehead
CD Andy Sir, Andrew Almeter, Jackie Meyer, Krisna Macdonald, Kurt Feng
Copywriters Torin Daniels & Corina Carrizales
Motion Designers Andrew Nam, Joshua Van Whye
Designers Celine Han, Ryan Ricketts, Jennifer Jimenez
GCD Chris See
CD Kurt Feng
CW Corina Carrizales
Shot by Yoni Lappin
A single-shot, live-action execution connecting the streaming and delivery moment for every Prime member through dynamic pull-back.
This campaign ran in North America, Canada, Singapore, Australia, Colombia and Brazil
In collaboration with WK London
Shot by Mark Malloy
We show little obstacles in our lives, and how Prime is there to help you overcome them.
