Amazon Rebrand

Creating a more recognizable brand so customer’s can recognize us, no matter where we show up.

Amazon XCM CCO & VP Jo Shoesmith GCD Chris See & Alexa McNae Head of Brand Affinity Jonathan Cohen CD Andrew Almeter & Lacy Muhich Designers Michael Woody, Lizzy Watkins, Celine Han, Ayako High, Ryan Ricketts, Kazuki Tsutsui Co

Amazon XCM
CCO & VP Jo Shoesmith
GCD Chris See & Alexa McNae
Head of Brand Affinity Jonathan Cohen
CD Andrew Almeter & Lacy Muhich
Designers Michael Woody, Lizzy Watkins, Celine Han, Ayako High, Ryan Ricketts, Kazuki Tsutsui
Copywriters Torin Daniels & Matthew Schnirman

In collaboration with Koto.
Typography by NaN, Morisawa, Matter Dubai
Photos by Mari Juliano

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Amazon XCM CCO & VP Jo Shoesmith GCD Chris See & Alexa McNae Head of Brand Affinity Jonathan Cohen CD Andrew Almeter & Lacy Muhich Designers Michael Woody, Lizzy Watkins, Celine Han, Ayako High, Ryan Ricketts, Kazuki Tsutsui Co
CCO Jo Shoesmith VP Amazon Studios Marketing Sue Kroll GCD/Designer Chris See PV Business Lead Hugh Adair
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Creative Direction/Design Chris See Photography HanByul Lim
Design Direction at Creative Works CMO Sungwon Jee Design Director Chris See In collaboration with Innocean
Together with renowned designers Piet Boon & Franklin Poo, we created a brand that is defined by intrigue and exclusivity for a new high-end condominium in the coveted lands of Damansara Heights, Kuala Lumpur. Branding and design direction at L
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Christopher See is a Group Creative Director at Amazon and Global Design Lead for Amazon Prime.