Hyundai

The Korean values of balance, harmony, warmth; and the four elements depicted in the Korean flag – water, earth, fire, and wind come together harmoniously to form the basis of the redefined brand assets.

In 2015, Hyundai commissioned a comprehensive 18-month, global brand relaunch to repair global brand inconsistencies. The objective was to shift the brand's focus from product to lifestyle in a effort to deliver a consistent, global brand exper

In 2015, Hyundai commissioned a comprehensive 18-month, global brand relaunch to repair global brand inconsistencies. The objective was to shift the brand's focus from product to lifestyle in a effort to deliver a consistent, global brand experience to consumers.

Design direction at Creative Works in collaboration with Leo Burnett, Hannes von Dohren and whydobirds.

HyundaiRelaunch_05.jpg
HyundaiRelaunch_04.jpg
ChriSee_Hyundai01.jpg
ChriSee_Hyundai02.jpg
ChriSee_Hyundai03.jpg
HyundaiRelaunch_02.jpg
HyundaiRelaunch_01.jpg
Together with renowned designers Piet Boon & Franklin Poo, we created a brand that is defined by intrigue and exclusivity for a new high-end condominium in the coveted lands of Damansara Heights, Kuala Lumpur. Branding and design direction at L
ChriSee02.jpg
Brand launch of Hyundai’s first high performance range with the i30N. Defining brand positioning and assets for communication. Design direction at Creative Works in collaboration with Leo Burnett.
ver1-4465.jpg

Christopher See is a Creative Director at Amazon.