Hyundai

The Korean values of balance, harmony, warmth; and the four elements depicted in the Korean flag – water, earth, fire, and wind come together harmoniously to form the basis of the redefined brand assets.

In 2015, Hyundai commissioned a comprehensive 18-month, global brand relaunch to repair global brand inconsistencies. The objective was to shift the brand's focus from product to lifestyle in a effort to deliver a consistent, global brand exper

In 2015, Hyundai commissioned a comprehensive 18-month, global brand relaunch to repair global brand inconsistencies. The objective was to shift the brand's focus from product to lifestyle in a effort to deliver a consistent, global brand experience to consumers.

Creative Works
CMO Sungwon Jee
Head of Strategy Jumi Kim
Head of Design Jang Young
Design Director Chris See
Strategist Noelle Leow, Tim, Tae-gyung, Julia Kim
Designers Dongchul Cho, Eunji Kim, Haemin, Minseo Cho, Yoojin Jang, Chisung Kim

In collaboration with Leo Burnett
Typography by Hannes von Dohren
Sound Identity by whydobirds
Photo by He&Me, Anton Watts, Alex Rank

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Amazon XCM CCO & VP Jo Shoesmith GCD Chris See & Alexa McNae Head of Brand Affinity Jonathan Cohen CD Andrew Almeter & Lacy Muhich Designers Michael Woody, Lizzy Watkins, Celine Han, Ayako High, Ryan Ricketts, Kazuki Tsutsui Co
CCO Jo Shoesmith VP Amazon Studios Marketing Sue Kroll GCD/Designer Chris See PV Business Lead Hugh Adair
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Creative Direction/Design Chris See Photography HanByul Lim
Design Direction at Creative Works CMO Sungwon Jee Design Director Chris See In collaboration with Innocean
Together with renowned designers Piet Boon & Franklin Poo, we created a brand that is defined by intrigue and exclusivity for a new high-end condominium in the coveted lands of Damansara Heights, Kuala Lumpur. Branding and design direction at L
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Christopher See is a Group Creative Director at Amazon and Global Design Lead for Amazon Prime.